Corona-cancelled. Germany’s High-End Society accepted the fate of their 2020 Munich event at the very end of February. As the world’s largest show – 23,000 people arriving at the M.O.C. across 4 days – there would be no rescheduling. This is no Mom-n-Pop hi-fi show, run from a home office. The High-End Society is headquartered in a very modern building (see above) located in Western Germany’s Wuppertal where Managing Director Stefan Dreischärf runs a team of six people, three of whom are full-time.
This year’s Munich cancellation is a double-downer for yours truly. Dreischärf had asked if I would run a seminar. This first line of enquiry opened the door to a second. Would I (and Darko.Audio podcast listeners) be interested in learning more about the initially controversial decision to cancel so far ahead of the event’s May calendar slot? Natürlich.
Would paid-up exhibitors be offered full refunds? What about regular attendees already in possession of a ticket? Will the show run at the M.O.C in 2021? Also, what’s the deal with all these BMW rumours? Will High-End Swiss and Germany’s World of Hi-Fi, run by the High-End Society, also be Corona-cancelled? And had they considered a virtual event that would (otherwise) announce new products online just as the M.O.C.’s doors opened?