John
Best practice? Wikipedia unravels the business buzzword-ery as follows:
“{It} is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things”.
For the audio show go-er, an exhibitor detailing their demo system’s specifics (and associated pricing) via a piece of paper or brochure is positively old school. For the journalist potentially collecting upwards of twenty sheets in a single day, help turns to hinderance. USB sticks are no better.
At this year’s RMAF, Mark Sossa of Well Pleased AV (pictured above) will be repping Innuos, Aqua, Linnenberg, QLN, SGR and Gigawatt. And we already know the specifics of his demo system (pricing too) because Sossa already has the details up on Facebook. It’s a public post and is open for all to see, even non-Facebookers.
Press covering the Well Pleased AV room have no need to hit up Sossa for system specifics. It’s already on the Internet.
Here, Sossa has signalled a new best practice for exhibitors wanting to comprehensively and accurately communicate an audio show demo system and I would encourage this year’s RMAF exhibitors to follow suit.
No need to limit yourself to one social network. Twitter and Instagram – even an email blast – could work wonders for the quantity and quality of the ensuing show coverage.
Paper brochures and cheat sheets don’t spontaneously appear. They begin life on a computer. Uploading the soft file to social media before printing ensures that all bases are covered. Everyone wins with minimal additional effort.
